Branding is everything in this topsy-turvy modern world. Everything! With that simple maxim in mind, we here at Popwell decided to create our own unique brand messenger. After a thirteen-month search that involved most of the top graphic design, marketing and catering firms in the nation, Popwell is proud to announce our new corporate mascot:
Say Hello to Pops, the Popping Popover!
This lovable, gender-neutral pastry combines several strands of corporate marketeering into one delightful bundle of dough! Whether Pops is popping, locking and breaking to its beloved 80’s hip-hop or planting trees in our nation’s underserved communities, this is one popover you’ll never forget.
We are blithely confident that Pops will become the beloved corporate face of Popwell over the decades and centuries to come. You’ll soon be able to find Pops on a wide range of branded products, from ashtrays to fine art. Start saving now!
Pops’ first venture for Popwell will be a monthly advice column, Ask Pops. He’ll answer questions of all kinds, from automotive and plumbing queries to romantic entanglements–and everything in between! Send your questions to Pops at ask_pops@mail.com!
To help kick off Pops’ spring campaign, here’s one of its favorite tunes to pop and/or lock to, 8th Wonder by Sugarhill Gang!
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